Welcome to day 1 of "30 Secrets For Turning
Browsers Into Buyers"
You're going to receive 6 quick tips each day for
the next 5 days.
I'm sure you'll find some great tips and ideas for
improving your sales and your relationship with
your customers.
So let's get going..
1 - Keep people at your web site for as long as
possible. Allow them to download free e-books,
sign up for contests, use free online services, etc.
This will help increase your sales. You could use
pop-up pages, pop-under pages and exit pages too.
But be warned, this can annoy some visitors. Don’t
over do it.
2 - Anticipate any objections your visitors may have
about your product’s offer. You must research your
target audience's needs and wants. For example,
your target audience may not like businesses that
use free web site domains. Another example, they
may not like to buy from web sites that don't accept
offline checks.
3 - Remember not to use outrageous or unbelievable
claims in your ad copy. People are too savvy online
and won't believe you. For example, don't say, "You
can make 1 million dollars in 2 days!" Another
example, "You can fold paper at home and make up
to $2000 a day!"
4 - Pick a good name for your business and product.
Your names should be memorable and describe the
kind of product you're offering. Names that rhyme
are easy to remember. If you're selling information
products you may want the word "publisher" in your
business name. You also don't want your name to
have any offensive words or phrases in it.
5 - Solve your customers’ complaints by being quick
and friendly. The faster you respond, the more your
customers feel you care about them. You could set
up a handy FAQ (Frequently Asked Questions) list.
You could also add more ways they contact you
faster, like by e-mail, phone, web message system,
fax, instant message, cell phone, etc.
6 - Never think your customers are satisfied with
their purchase. You should be constantly finding
new ways to over-deliver and improve your product
and service. You could give them free surprise gifts,
survey your customers, take all their opinions and
questions seriously, set up focus groups to improve
your product, etc.
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