What is SEO
Stands for Search Engine Optimization
It’s essentially how you get found on Google.
Definition:
The process of affecting the visibility of a website in a search engine.
Search for your business or a business in your area. What page are they on? If you are searching for your business and you don’t see it at the top, then you are in the right place!
How do I get my page to the top of google?
First let me explain that this takes time and does NOT happen over night. Remember we are looking for long time gain, not short time.
Content:
Everything starts with content. Whether this means you have a YouTube channel or Instagram or a blog everything starts with content.
When posting your content always remember to have crisp clear images. It’s quality over quantity!
Be sure to always produce relevant content!
Don’t forget KISS
K- Keep
I- it
S- Short
S- Sweet
There is nothing worse then you having great content but you start to ramble and you lose your audience.
Social Media:
Please be sure to check into my other blogs to help you in your social media. It is vital these days that your social media is up to par with todays generation. It is very crucial to any business. This could make or break you!
Social media is where you can market yourself and your business. You want to be sure that everything on social media matches! You want to make it easy for people to search for you. If you have one name on YouTube and another on FaceBook, it might be hard for someone to find you and you will lose them! What should I use my social media accounts for?
Marketing
Brand Awareness
Sales Funnel
Viral Content
Usability:
Is your website mobile optimized?
over 80% of people access your website using mobile devices. If your website is not mobile friendly you will lose people right away.
Experience-
Make sure to give your users a design that is appealing. Be crisp and clear. This is where you really want to spend a little bit of time. People are visual. Give them something nice to look at.
Its best to have atleast one image on each page. You want your alt tag to be in your image.
Analytics:
Every platform has this! You can easily go on and check how your posts and website are doing based off of your analytic. This is very important! You need to see how people are engaging with you. The more they are engaging and sharing and liking your posts the better outcome you have.
Keywords:
Hashtags- #
Groups specific topics together on social media.
When you click on the pound sign #️⃣ or Hashtags as we call it these days, it will bring you to everything with that hashtag.
Example: #FLBossBabe on social media, will bring you to my posts.
Primary and secondary:
Primary keywords- Near the end of the page. - This is your permalink
- Header, First sentence, the body, and sub-header.
Secondary Keywords- Each secondary key word is used at-least one time.
On Page Optimization
The best thing to do is have links within your website that revert you back to other pages on your site. Remember the more clicks the better google sees you as relevant and your chances go up higher.
Links are the most important. Your social media needs to have links back to your site. Your site needs to have links back to your social media.
Pro Tip: Instead of creating a post and writing everything in your post, you should write it in a blog and then take that blog from your website and post it to your social media. Be sure to have your social media in your blog post as well.
Extra Tips:
Look up hashtag generators. It will help when you are first starting out. Or you can hit the #️⃣ Button and start to type something relevant to your niche and you will see what people are using. You want to use aprox 10-20 #️⃣
It’s best to post something everyday! But remember quality of quantity. This is why a lot of people hire someone to it.
There are keyword checkers online and I suggest if you are new to this then you should definitely check into it. It will help boost your organic traffic.
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